People choose font sizes every day, yet seldom have a good reason for their choices. The Font Size Calculator provides a simple yet powerful tool for making statistically-informed font-size decisions.

When developing brand identity, most consider visual language to be the strongest indicator of brand. In the context of interaction design, there are other important opportunities to indicate brand in addition to visual language including verbal, behavorial and structural. We refer to these as the “Four Languages of Design”.

People choose font sizes every day, yet seldom have a good reason for their choices. Appropriate font size will vary with color, font face, and other paragraph formatting considerations.

As with font-size selection, layout decisions are often ad hoc, based on experience in the best case and personal preference in the worst. The “Geometric Mean” is a basic mathematical concept that can be used to quantify the weight of an area and allow the designer to make decisions based on fact.

The “Do-It” List was designed to reduce anxiety through organization. When faced with many tasks, one may feel overwhelmed and not know where to begin. The first step is to create a list.